I created The Aesthetic because I wanted a planner that looked as good as the handbag it's carried in.

Inspired by fashion, design and overseas planner brands, I wanted to create planners that felt like fashion accessories — matching your look, and always on trend.

Design is in everything I do.

I've always been a detail-obsessed creative — working for many years in interior design, product design and graphic design.

With The Aesthetic, I love that I get to bring each of those design modalities into every product — from planner layouts to colour palettes, cover textiles and dashboard design.

My goal? To help you feel organised and inspired, with planners that are as stylish as they are functional.

A slower, meaningful kind of growth

Behind the scenes, I am someone who lives with chronic migraines. Along with doing what I absolutely love — this brand allows me to work and earn in a way that supports my health.

Sometimes that means disappearing from socials for a few days to rest and recover, but always know that in the background The Aesthetic continues to run, getting your orders from my home into your hands.

The Aesthetic is growing slowly, intentionally — and I’m so grateful to those of you — who by following, liking and purchasing, are helping me bring the brand to life.

Kate x